Asked to revamp the long-established design vernacular of office furniture, VMAD’s team designed 30 skews across three collections including desks, multiple chairs, casegoods, shelving units, and privacy screens.
In addition to designing the furniture line, which combines utilitarian needs with residential comfort, VMAD produced detailed renderings for West Elm so that the firm could imagine the pieces in situ; those renderings were then bound into a branded catalog.
Many of the original design concepts were then incorporated into West Elm Workspace, which has proven to be an enormous success for the brand.
