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Large plate glass windows allow passersby to see into the newly designed Madewell Store in the Shops at Hudson Yards.
Hudson Yards

Madewell

Commercial

VMAD worked with the CEO of Madewell to conceive, design and realize a new concept store for the Virginia-based casual clothing brand, integrating menswear and womenswear under one roof.

The resulting 3,500 square foot retail space, completed under strict time constraints, features an expansive plate-glass storefront within the mall structure. Materials and finishes throughout speak to the brand’s stylized focus on clothes at the intersection of fashion and utility, which include denim, clothing, shoes, bags, and accessories.

The women's department at Madewell features a collection of indigo-hued clothing and accessories
The white entryway to the Madewell Store in the Shops at Hudson Yards.
The women's department at Madewell features a collection of indigo-hued clothing and accessories
The women's department at Madewell features a collection of indigo-hued clothing and accessories. Dressing rooms nearby are covered in canvas panels.
The women's department at Madewell features a collection of indigo-hued clothing and accessories. Dressing rooms nearby are covered in canvas panels.
Women's purses and tote bags in shades of brown and pink at the Madewell Store at the Shops at Hudson Yards.
The women's department at Madewell features a collection of indigo-hued clothing and accessories
The women's department at Madewell features a collection of indigo-hued clothing and accessories. Jeans, t-shirts, and dresses are displayed around the space.