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Natural wood and stone combine with industrial lighting in the WEST ELM FURNITURE showroom at the Empire Office space on Madison Avenue
New York City

West Elm Workspace Showroom

Commercial

The brief was to conceive, design, and oversee the construction of a 2,500 square foot commercial showroom meant to showcase West Elm’s Workspace line of contract furniture. Further, complete the entire scope of work in an accelerated timeframe. 

In successfully managing the task, VMAD interfaced with the CEO of West Elm and the owner/management team at the vast multi-line Empire Office showroom at 61st Street and Madison Avenues. The finished showroom, decidedly industrial with polished raw-concrete floor and exposed masonry beams, effectively melds the shopping experience atmosphere with West Elm’s wide-ranging collection of upholstery, chairs and stools, desks, tables, and lighting.

An intimate dining area with storage cabinetry in West Elm Furniture at the Empire Showroom space. Leather bucket chairs pedestal tables provide seating.
An open showroom space is populated with a small conference table and six chairs in the Workspace Empire store.
A double-sided desk and storage unit stands on a geometric carpet in a sale vignette at the Empire Workspace store. A painted brick wall lightens the room
Natural wood and stone combine with industrial lighting in the WEST ELM FURNITURE showroom at the Empire Office space on Madison Avenue
Natural wood and stone combine with industrial lighting in the WEST ELM FURNITURE showroom at the Empire Office space on Madison Avenue
Light steams in from an expansive window creating shadows in the corner of the Empire Workspace showroom. A single chair and credenza sit nearby.