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The lobby of Starwood Design Studio features upholstered seating and a brightly lite diamond-patterned wall

VMAD’s interior architecture plan was conceived and designed in conjunction with the senior vice president of brand design and innovation for Starwood. The 46,000 square foot duplex facility, located in the Garment District, houses Starwood digital, design and luxury brand teams in one urban office. The studio’s focus is on innovation and technology, creating an environment where Starwood can spawn innovative experiences for guests.

Within the office, VMAD designed four brand-specific conference rooms, replacing traditional spaces with designer suites representing Starwood’s The Luxury Collection, St. Regis, W and Le Méridien brands.

The staircase at the Starwood Design Studio
A sheltered conference room at the Starwood Design Studio is covered in brand messaging text
An intimate meeting area with modern wing chairs in the Starwood Design Studio
Two black leather club chairs and a small table at the Starwood Design Studio
A full conference room at the Starwood Design Studio features a long white marble table and leather upholstered chairs.
The W Hotel conference room at Starwood Design Studio has a white marble waterfall table and sleek desk chairs.
A pure white conference room with multiple shelving spaces and modern furniture at the Starwood Design Studio